As you can already tell, we are doing things a bit differently this year. We are opening the curtains to reveal a lot more about ourselves and the story of our brand. This was never part of the original plan when we started this project because we wanted the work to do all the talking. However, over the past year we have come to understand that our work is an extension of ourselves, and it is hard to understand the work without understanding the creators. As a result, you guys can expect weekly articles like this one that dive deep into our creative processes, outlooks on art and reasons as to why things are as they are. A lot of it will remain difficult to understand because it is hard to articulate thoughts that are so deep implanted in your head that you don’t know where they originally came from. But we will try our best and hope to make sense of the method behind the madness at least a little bit.